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ISHIR, Friday, November 6th, 2026
Positive customer feedback is not purchase intent; AI product teams should validate willingness to pay before building.
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Follow the Brand, Friday, November 6th, 2026
John McLaughlin of 12touches.com explains how consistent, curated industry content keeps sellers top of mind until prospects are ready to buy and after.
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CRM Magazine, Thursday, October 22nd, 2026
As personal AI agents shop for consumers, brand familiarity matters less; Parloa's CMO says CX teams must prepare for agent interactions.
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TechnologyAdvice, Thursday, October 22nd, 2026
HubSpot, ActiveCampaign, Mailchimp, Marketo Engage, Brevo and Zoho Campaigns compared for B2B lead nurturing and CRM handoff.
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LinkedIn, Monday, October 19th, 2026
The case, role by role, for using 12Touches' weekly IT news newsletters to stay visible to enterprise IT buyers.
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Forrester, Friday, October 16th, 2026
70% of partner marketing leaders plan to update their partner demand strategy as one-size-fits-all approaches fall short.
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Forrester, Friday, October 16th, 2026
Forrester's poll finds B2B marketing budgets and headcount shrinking at midyear even as marketers' strategic influence grows.
more → Marketing Dive, Thursday, October 15th, 2026
An ANA report finds two-thirds of marketers call measurement the hardest part of influencer marketing.
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MIT Sloan Management Review, Tuesday, October 13th, 2026
As zero-click LLM answers replace links, brands must manage both visibility and accuracy in AI search with new metrics.
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TechnologyAdvice, Tuesday, October 13th, 2026
A comparison of AI marketing platforms, with HubSpot as best overall and Jasper, Canva, Semrush and Adobe for niche needs.
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TechRadar, Wednesday, September 30th, 2026
AI speeds email marketing, but 40% of consumers may trust AI-written emails less, so human oversight still matters.
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The Next Web, Sunday, September 27th, 2026
Lead counts say little about revenue as B2B buyers take complex, digital paths, so marketing should be measured on outcomes.
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Maverrik, Tuesday, September 15th, 2026
Strategies for expanding your LinkedIn network to build sales pipeline and stay relevant with prospects.
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Tech.co, Tuesday, September 8th, 2026
Adobe's CX AI Maturity Index finds 68% of enterprise marketers use AI in a disconnected way lacking ownership and governance.
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TechRepublic, Monday, September 7th, 2026
TechRepublic compares six lead scoring platforms for 2026, including HubSpot, ZoomInfo, Salesforce, Marketo, 6sense and ActiveCampaign.
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Analytics Insight, Friday, September 4th, 2026
Outreach Automation on LinkedIn With Linked Helper: How to Set It Up for Maximum Results
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Heinz Marketing, Monday, August 31st, 2026
B2B Reads: AI Salespeople, Creator Trust, and the Value Gap
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Conversational Geek, Friday, August 21st, 2026
A subscription eBook model replaces large upfront content costs with predictable monthly spend.
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Conversational Geek, Friday, August 21st, 2026
Maximize content ROI through branding choices, gating, retargeting, atomization and payment timing.
more → LinkedIn, Monday, August 3rd, 2026
Tech companies should treat employee networks as owned distribution instead of relying on search engines.
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LinkedIn, Thursday, August 20th, 2026
Enterprise IT professionals outside sales still depend on staying visible to a small buyer population.
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TechnologyAdvice, Tuesday, July 28th, 2026
Sprout Social ranks best overall among AI social media tools compared on content, publishing, listening, engagement, and analytics.
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TechnologyAdvice, Monday, July 27th, 2026
Guide to using AI for content creation, personalization, segmentation, automation, and campaign analysis in digital marketing.
more → Analytics Insight, Wednesday, July 15th, 2026
A roundup of the ten leading marketing automation platforms for 2026, matched to business size and use case.
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TNW, Thursday, May 14th, 2026
Canva's 2026 report finds 97% of marketers use AI daily, but 78% of consumers prefer human-made ads and demand disclosure.
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destination CRM, Tuesday, April 21st, 2026
AI is reshaping the CMO's responsibilities from day-to-day program management to enterprise growth orchestration.
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Forrester, Tuesday, April 7th, 2026
Most marketing teams produce plenty of content. Few produce content that buyers trust.
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ReadITQuik, Tuesday, April 7th, 2026
The handoff between marketing and sales is often where deals go to die. Leads get lost in spreadsheets, follow-ups are delayed, and revenue becomes unpredictable.
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Analytics Insight, Saturday, March 21st, 2026
Confused by Too Many Marketing Automation Tools in 2026 and Not Sure Which Platform Fits Your Business Goals, Budget, and Customer Needs?
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Analytics Insight, Monday, March 2nd, 2026
Sales performance rarely breaks because of effort. It breaks because of misalignment. When sales data lacks depth and accuracy, prospecting becomes reactive and inefficient.
more → BizHack, Friday, February 27th, 2026
Your Business Story - why you do what you do and why it matters - is one of your company's most powerful strategic assets. But you can't tell a five-minute story to every stranger at a trade show or networking event. You need a way to deploy it in five seconds.
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Analytics Insight, Thursday, February 26th, 2026
How AI Is Revolutionising Digital Marketing Analytics With Predictive Insights and Smarter Campaign Decisions
more → Analytics Insight, Friday, February 20th, 2026
The main purpose of lead generation tools is to help companies identify potential clients, gather contact information, and engage clients through effective marketing strategies.
more → Analytics Insight, Thursday, February 19th, 2026
LinkedIn Strategy Guide 2026: From Profile Setup to Lead Generation
more → Analytics Insight, Wednesday, January 28th, 2026
Explore Top Email Marketing Platforms for Building Scalable Campaigns, Automating Customer Journeys, and Driving Measurable Business Growth
more → Analytics Insight, Friday, January 23rd, 2026
How Can Businesses Use LinkedIn for Marketing and Lead Generation? A Strategic Guide to Building Authority and Driving Leads
more → Analytics Insight, Friday, January 23rd, 2026
Last year, countless business owners found themselves trapped in an exhausting cycle. Chasing every new platform, coping with each trending strategy, and spreading themselves impossibly thin. The result? Burnout without breakthrough.
more → Analytics Insight, Thursday, January 22nd, 2026
Digital marketing has entered an intelligence-led phase. Campaign success depends less on scale and more on speed, relevance, and precision. Artificial Intelligence now drives how brands understand customers, personalize experiences, and optimize campaigns in real time.
more → Analytics Insight, Monday, January 12th, 2026
From Ads to Email Marketing, the Right AI Tools Can Help Brands With Smarter Budget Planning and Content Strategies
more → Analytics Insight, Tuesday, December 30th, 2025
Live, Automated, or On-Demand: Best Webinar Platforms for Marketers in 2026
more → Analytics Insight, December 11,2025
From Salesforce Marketing Cloud Next to HubSpot AI Breeze: Top-Rated B2B Marketing Tools That Will Dominate 2026
more → Analytics Insight, December 11,2025
How AI, Data, and Human Skills Are Reshaping Digital Marketing in 2026
more → destination CRM, Wednesday, December 17th, 2025
Unless you've been living on a desert island with no Wi-Fi, you know that in 2025 marketing was dominated by talk of AI. So instead of more predictions about generative or agentic AI, let's look at three trends that will matter just as much in 2026.
more → readwrite, December 12,2025
Understanding what your competitors are doing is no longer optional; it's essential. With a strong competitor analysis tool, brands can discover valuable insights to refine their strategy, strengthen market positioning, and boost ROI.
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Destination CRM, Friday, December 5th, 2025
Sixty-five percent of chief marketing officers believe advances in artificial intelligence will dramatically transform their role within the next two years, according to new research by Gartner.
more → Gartner, Thursday, December 4th, 2025
CMOs are under increasing pressure to deliver measurable growth in 2026, despite budget constraints, evolving AI capabilities, and rapidly shifting customer behavior.
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Forrester, Wednesday, December 3rd, 2025
Increasing consumer marketing complexity, especially in the age of AI, demands more marketing operational discipline.
more → IDC, Thursday, November 13th, 2025
Account-based marketing (ABM) has moved far beyond its roots as a sales-aligned, high-touch strategy. Today, ABM is a dynamic, media-driven engine designed to engage entire buying groups across fragmented, digital-first journeys.
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Heinz Marketing, Saturday, November 8th, 2025
Some of our favorite B2B sales and marketing posts from around the web this past week.
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Analytics Insight, Monday, October 27th, 2025
How AI has Changed Marketing Through Customer Analysis, Campaign Strategy Optimization, and More
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