12touches.com, Friday, September 4th, 2026
Curate the Industry Without Promoting Your Competition
There's a reason a lot of enterprise IT reps think about starting an industry newsletter and then quietly drop the idea. It isn't the writing. It isn't even the time, though that's the one they'll say out loud. It's a specific, uncomfortable scenario that occurs to them about ten minutes in: What happens the week my biggest competitor announces something great? more → · 91 clicks
































