This WeekHome →Calendar →Back Issues/Search →Archive →RSS →Subscribe →

Volume 342, Issue 1 · 2026-08-31 – 2026-09-06 · Popular →

Most Popular Vendor News This Week · September 13

12touches.com, Friday, September 4th, 2026

Curate the Industry Without Promoting Your Competition

There's a reason a lot of enterprise IT reps think about starting an industry newsletter and then quietly drop the idea. It isn't the writing. It isn't even the time, though that's the one they'll say out loud. It's a specific, uncomfortable scenario that occurs to them about ten minutes in: What happens the week my biggest competitor announces something great? more → · 91 clicks

Curate the Industry Without Promoting Your Competition

12touches.com, Friday, September 4th, 2026

Own Your Pipeline: Personal Marketing for IT Sales

Most enterprise IT sales professionals are, whether they admit it or not, dependent on marketing for the top of their funnel. The leads that arrive, the campaigns that warm the market, the content that gives them something to send - all of it flows from a team the rep doesn't control, working to priorities the rep didn't set. When marketing's engine is humming and pointed at your accounts, life is good. When it isn't - when the leads dry up, the campaigns target the wrong segment, or the content doesn't fit your deals - you're stuck. And you have no lever to pull. more → · 91 clicks

Own Your Pipeline: Personal Marketing for IT Sales

12touches.com, Friday, September 4th, 2026

Build Your Own Audience While You Still Have a Job

Let's start with the part nobody enjoys saying out loud: the last several years of enterprise technology have been full of layoffs that had nothing to do with performance. Whole sales teams cut because a segment got deprioritized. Territories dissolved in a reorg. Solid reps let go sixty days after a president's club trip, because a board wanted a different number on a slide. more → · 89 clicks

Build Your Own Audience While You Still Have a Job

12touches.com, Friday, September 4th, 2026

Build a Personal Brand That Follows You Anywhere

Sales careers are mobile. The average enterprise IT rep will change companies several times over a career - chasing a better product, a bigger territory, a stronger comp plan, or simply a fresh start after a reorg. And every time a rep makes that move, they typically leave something valuable behind: the relationships, the visibility, and the market presence they spent years building, all of it tied to an employer that keeps it when they walk out the door. more → · 83 clicks

Build a Personal Brand That Follows You Anywhere

12touches.com, Friday, September 4th, 2026

Consistency Is a Sales Skill - and Your Newsletter Proves It

When an enterprise IT buyer chooses a vendor, they're not just buying a product. They're betting on a relationship that will play out over years - implementations, support, renewals, escalations, roadmaps. And the single trait they most want to see in the rep and the company behind that bet is one that's surprisingly hard to fake: reliability. Will you follow through? Will you still be there, engaged and dependable, long after the ink dries? more → · 81 clicks

Consistency Is a Sales Skill - and Your Newsletter Proves It

Upcoming Event · Tue, Sep 15 · 10:00am

CIOs, Avoid the AI Budget Trap: 4 Steps for Planning 2027 IT Investments

In this webinar, Gartner will explore four budgeting actions CIOs should consider as they plan 2027 IT investments. Learn which no-regret investments can strengthen AI foundations, how funding priorities vary across different AI operating models, and what temporary cost shifts should be incorporated into budget planning to help avoid structural misalignment and uncontrolled IT spending. more →

📅 Add to calendar (.ics) Google Calendar

CIOs, Avoid the AI Budget Trap: 4 Steps for Planning 2027 IT Investments (Sept. 15th)

Upcoming Event · Tue, Sep 22 · 1:00pm

Trustworthy AI in the Cloud: Observability as a Control System

This session explores why observability is emerging as a foundational capability for trustworthy AI. Rather than focusing solely on infrastructure health, modern observability provides the transparency and context needed to understand how AI systems behave, why they produce specific outcomes, and whether they continue to perform as intended over time. more →

📅 Add to calendar (.ics) Google Calendar

Trustworthy AI in the Cloud: Observability as a Control System (Sept. 22nd)